Top 5 Beauty Retail Apps in Bulgaria Q3 2024: Performance Overview

In the third quarter of 2024, the performance of the top beauty retail apps in Bulgaria showcased varied trends in downloads and active user engagement. Here's a closer look at the key metrics for each app, using data from Sensor Tower.

Mein dm saw a significant rise in weekly downloads, peaking at approximately 21.6K in the week of September 9. This upward trend was mirrored in its weekly active users, which increased from around 45.5K at the start of July to a high of 73.7K in early September, before declining to 47.6K by the end of the quarter.

Notino: profumi e cosmetici experienced fluctuating download numbers, starting at 6.2K in early July and dropping to 2.6K by late September. Active users followed a similar pattern, beginning at 17.2K and ending at 15.9K.

Oriflame maintained relatively stable download numbers throughout the quarter, with a slight increase from 373 in early July to 629 by the end of September. Weekly active users also showed a gradual increase, reaching a peak of 6.2K in late September.

ZR Beauty had a more subdued presence, with downloads peaking at 711 in early July but generally trending downward to 212 by the end of September. There was no data available for active users.

KIKO MILANO - Makeup & beauty recorded modest download numbers, starting at 185 in early July and slightly decreasing to 140 by the end of the quarter. Active users remained relatively stable, fluctuating around 200 throughout the period.

These insights from Sensor Tower provide a snapshot of the competitive landscape for beauty retail apps in Bulgaria, revealing trends that may guide strategic decisions for app developers and marketers. For more detailed analytics and insights, visit Sensor Tower.